The doctor as a brand: digital authority that converts followers into patients
Doctors recognized as references in their specialty don't compete on price. This level builds the doctor's personal brand alongside the clinic brand, on three platforms, with frequent video and active campaigns that work 24/7 to attract the right patient profile.
What's included
Dual strategy: clinic + doctor
The 6 monthly videos are split between two strategic fronts that reinforce each other.
Clinic brand
~3 videos/month
Facilities, team, technology, patient testimonials (with consent), service differentiators and team in action moments.
Doctor personal brand
~3 videos/month
The doctor as an expert: opinions on medical trends, behind the scenes, answers to difficult questions and positioning as a recognized specialist.
Up to 3 simultaneous active campaigns
The three campaigns work in parallel to cover different stages of the patient funnel.
Acquisition
New prospects who have never interacted with the clinic. Segmented by area, age and symptom or specialty.
Retargeting
Users who viewed the profile or visited the site but didn't book. Ads that reinforce trust and reactivation.
Lookalike
Audiences similar to your current patients. Scale with the profile you know converts.
Ready to become the reference in your specialty?
Book a free consultation. We analyze your current presence and design the authority strategy for your clinic and personal brand.
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Combine it with automation
With three active campaigns the lead volume increases significantly. Automation ensures no prospect goes unanswered, regardless of the time.